Profitability Part 1 of 3 - How to Determine Profit and Control Expenses

Description

This is the first of a three-part webinar on managing the profitability of your business. In Part One,

we will review how to determine realistic profit goals and ways to manage expenses by covering

the following topics:

Budgeting for Profitability - Entrepreneurs often budget by taking last year's sales and

increasing it by a few percent, if they budget at all. This section will take the traditional Revenue -

Expenses = Profit equation and turn it around to make sure you are budgeting for profit first.

Determining the Owner's Profit – Do you have a realistic idea of how much profit your proposed

business can actually generate? We will show you how to determine how much profit you should

expect to generate and how to make sure it actually ends up in your pocket.

Examining Operational Expenses - Entrepreneurs often pay attention to sales and little else.

They expect extra sales to result in extra profit, but too often this does not happen. This section

examines all categories of operational expense with a goal of significant overhead reduction.

Examining Variable Expenses - We will perform a similar analysis of variable expenses to suggest

ways to reduce them and increase gross profit. We will also look at the different impacts of

operational versus variable expenses and why you should take steps to move expenses from one

category into the other.

THIS IS PART 1 OF 3. TO GAIN A COMPLETE UNDERSTANDING OF BUSINESS PROFITABILITY, WE

STRONGLY URGE YOU TO REGISTER FOR ALL THREE WEBINARS IN THIS SERIES!