Stop Posting, Start Profiting: How Email Beats Social Every Time

Description

Most small business owners spend their time chasing likes, posting on social media, and hoping the phone rings. Meanwhile, the one marketing tool that consistently outperforms every other channel, email, sits unused or underused. In this session, digital marketing strategist Paula Henry breaks down why your email list is the most valuable asset in your business and walks you through a practical, step-by-step system for building one that actually works. From capturing your first subscriber to crafting emails people genuinely want to open, you will leave with a clear strategy you can implement immediately; no tech expertise required.