Storytelling for Sales: How to Use Your Story to Build Trust & Convert Customers
Date and Time
Wednesday Aug 12, 2026
10:00 AM - 11:00 AM EDT
August 12, 2026
10:00 am EDT
Location
Online Event
Fees/Admission
$0.00
Contact Information
Barry Black, Education Director
Mid-Florida SCORE
352-399-0050
Send Email
Description
People don’t buy products—they buy stories. And when you learn how to tell yours well, your marketing becomes magnetic.
In this workshop, you’ll learn how to identify your brand’s story and weave it into your content to build trust, emotion, and connection with your audience. We’ll break down the key elements of effective storytelling and show you how to use stories to create marketing that inspires people to take action.
By the end, you’ll know how to use storytelling to make your marketing messages more human, more engaging, and more persuasive—helping you turn casual browsers into loyal customers.
